Monthly Archives: July 2011

You should practice what you preach

They always say ‘you should practice what you preach’. Who ‘they’ are, I’m not sure but they certainly have a point. I believe that referrals provide by far the most effective means of generating new business. Prospects are prequalified, they’re … Continue reading

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How do you make introductions without losing friends?

One of the biggest challenges facing many people when they look at how they can refer other people is the fear that they will upset friends in the process. At BrightTalk seminar on how to generate referrals, I was asked how … Continue reading

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