Author Archives: Claire

The Number One networking faux pas?

OK, I have to put my hands up and admit my guilt. I made what many people tell me is the number one mistake when networking. And I did it in style.     On my way to the airport … Continue reading

Posted in Networking skills | Leave a comment

Why traditional approaches to generating referrals are ineffective

Posted in Networking skills | Leave a comment

You should practice what you preach

They always say ‘you should practice what you preach’. Who ‘they’ are, I’m not sure but they certainly have a point. I believe that referrals provide by far the most effective means of generating new business. Prospects are prequalified, they’re … Continue reading

Posted in Networking skills | Leave a comment

How do you make introductions without losing friends?

One of the biggest challenges facing many people when they look at how they can refer other people is the fear that they will upset friends in the process. At BrightTalk seminar on how to generate referrals, I was asked how … Continue reading

Posted in Referrals Strategy | 2 Comments