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We all know that a recommendation from a friend or trusted contact is worth far more than what we hear from an advert or a sales person.

Published by Financial Times Prentice Hall, Recommended shows you new ways of generating referrals which make getting recommended faster, cheaper and more valuable.
If you don't have an effective strategy in place you are missing out on the most powerful and least expensive way of generating new business.


Why You Need to Get Recommended

What is a referral? The role of networking. Why current approaches don't work.

The Foundation of the Ultimate Referrals Strategy

How trust is developed. Do people understand how to refer you? Who has the best opportunity to refer you?

How Your Network Can Help You Generate Referrals

The role of Six Degrees of Separation. Where will your referrals come from? Selecting the right networking groups.

Tools You Can Use

LinkedIn as a referral tool. The Referral Book™. Results you can rely on.

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I found the read to be both relevant and valuable on a personal and professional level. This is a book that I would highly endorse.

Colin Wright
Senior Vice-President, Global Sales Development, Mastercard

This book offers no nonsense, straightforward and practical advice to any business which needs to boost its sales.

Dr. Tony Alessandra, author
'Collaborative Selling and The Platinum Rule'

A practical guide that reinforces concepts that, if practiced, will lead to a more focused approach in cultivating referrals.

Erich Gerth
Executive Director, CEO Global Business Development, Aviva Investors

This book shows you how to build a golden chain of referrals that enable you to sell more, faster and easier than ever before.

Brian Tracy, co-author
New York Times Best Seller 'Now Build a Great Business!'

Rich in terms of hints, tips, strategies and wisdom to help you build and retain better relationships through effective networking.

Peter Ryan
Chief Client Officer, Logica

Andy's in-depth, practical advice will show you how to both build and profit from the relationships in your network.

Ivan Misner
Founder of BNI and Referral Institute
New York Times Bestselling author

A must-read if you are serious about building your tribe of followers and enjoying the rewards that network can then offer you."

Rachel Elnaugh
Entrepreneur, BBC TV 'Dragon' and Award Winning Business Mentor

Thank you Andy for writing this book and helping others to reap the benefits I have gleaned by having a relationship with you.

Michelle Brailsford
Talent Management, BBC Worldwide
Co-Chair, European Professional Women’s Network-London

The definitive book on networking. It should be given to every person wishing to expand their business or their personal connections.

Brian Chernett
Founder of Founder of The Academy for Chief Executives
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Andy Lopata

Labelled 'Mr Network' by The Sun, Andy Lopata was last year named one of Europe's leading business networking strategists by The Financial Times. Andy is a featured columnist in the US web publication The National Networker and also writes for several business magazines. He is frequently quoted in the national press in the UK.

For eight years, Andy was managing director of the UK network Business Referral Exchange. He has since worked with a range of companies from one man bands to multinational organisations like Sage, Merrill Lynch, Aviva Investors and Mastercard to help them realise the full potential from their networking. He is also a former vice-president of the Professional Speaking Association.